Reputation Marketing

Public relations

communications, and managing company reputation and marketing activities like brand awareness and event management Success in the field of public relations

online-brand-and-reputation-management-american-marketing-association-word-of-mouth-presentationOnline Brand And Reputation Management – American Marketing Association Word of Mouth Presentation
from kristaneher, ago in
Presentation given to the Word of Mouth group at the AMA (American Marketing Association) covering brand and reputation management online. Inludes how to proactively manage your brand, tools and tips for tracking your brand online (including sentiment) and how to respond/participate and engage in conversations online. See a summary on my blog at 🙂

, on

Reputation Management 101 for Small Businesses | Hiveage
If you have a business, then you need to add business reputation to your list of important things to manage. Fortunately, it can be done with a few simple.

Reputation Management: The Key to Successful Public Relations and Corporate …
John Doorley, Helio Fred Garcia, published 2015, 384 pages

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